Prince Retail collaborates with Capillary for AI loyalty platform
Philippine hypermarket chain Prince Retail is partnering with Capillary Technologies. This initiative aims to enhance its customer loyalty programme using AI-driven solutions, supporting its expansion plans.
Partnership Details
Philippine hypermarket operator Prince Retail has partnered with Capillary Technologies. This collaboration aims to enhance Prince Retail's customer loyalty programme, "Prince Royalty". Capillary will provide AI-powered solutions to build a unified platform. This system will consolidate customer identities, enable data-driven analytics, and support fraud detection. Prince Retail operates 79 Prince Hypermart stores across the Philippines.
Strategic Goals
Jenny Lynn Teves, Prince Retail Group's associate director for marketing and store design, stated the partnership strengthens customer engagement. This supports the company's expansion into new areas within the Philippines. The goal is to drive relevant customer experiences, supporting long-term growth.
Santosh Reddy, Capillary Technologies' APAC president, added that the collaboration helps Prince Retail build a future-ready loyalty ecosystem.
Expected Benefits
The alliance expects to deliver deeper customer insights for Prince Retail. It will also accelerate digital adoption across its operations. The partnership aims to reinforce customer value through more personalised interactions. Prince Retail, based in Cebu City, focuses on serving underserved communities. Capillary Technologies, founded in 2012, supports over 100 loyalty programmes globally.
For other Asian retailers, this demonstrates a clear trend towards AI-driven customer retention strategies. As hypermarket chains expand into less urbanised areas, personalised engagement becomes critical for market penetration. Investing in loyalty technology can differentiate brands in competitive, fragmented retail landscapes across Southeast Asia. This also highlights the increasing role of specialised tech providers in supporting regional retail expansion.
This article is journalism, not investment advice; consult a licensed professional before making financial decisions. Market data is indicative, may be delayed, and should be verified with your broker or exchange before use.
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