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Nvidia Lifts AI Server Prices Over 15% for Major Clients

Nvidia notified key customers of significant price hikes. Servers containing its artificial intelligence (AI) chips will cost over 15 per cent more. Rising memory chip expenses drive these increases. The changes apply to early 2027 shipments.

By Daniel SimPublished 29 August 20261 min read
Photo: Mariia Berezovsky / Unsplash

AI Server Costs Climb

Nvidia has informed its largest customers about upcoming price increases for AI servers. These systems, critical for artificial intelligence infrastructure, will see costs rise over 15 per cent. The primary driver for these adjustments is soaring memory chip expenses. These higher prices will affect systems shipped early next year.

This includes those incorporating Nvidia's flagship Vera Rubin and Grace Blackwell chips. Bloomberg News reported these developments on Saturday (Aug 22).

Impact on Data Centre Operators

The precise magnitude of these price hikes varies. It depends on the specific Nvidia chip generation and memory configurations within the servers. Companies that build these servers under contract are now notifying their own large data centre clients. Among these major operators are Microsoft, Alphabet's Google, and Oracle.

Nvidia's chips are foundational for much of the current global AI infrastructure build-out. The company is scheduled to release its second-quarter financial results on Aug 26.

Consequence for Asian Tech Firms

These increased hardware costs will impact Asian technology companies. Cloud service providers operating in Asia will face higher operational expenditure (OpEx). Firms developing and deploying AI solutions across the region will see their capital expenditure (CapEx) rise. This could influence the pace of AI adoption and infrastructure expansion in Asian markets. Businesses must now integrate these escalating hardware expenses into their strategic planning and budget forecasts.

This article is journalism, not investment advice; consult a licensed professional before making financial decisions. Market data is indicative, may be delayed, and should be verified with your broker or exchange before use.

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